For a local service business, your Google Business Profile often matters more than your website. It is what appears in Maps, in the local pack above the organic results, and on a phone when someone searches your service plus your town.
Most profiles are half finished. Wrong primary category, no service list, three photos from 2019, and no system for getting reviews. Each of those costs you position in a ranking system that is largely mechanical.
What is included
- Full profile audit, or creation from scratch if you do not have one
- Primary and secondary category selection, which is the single biggest ranking factor most businesses get wrong
- Keyword-rich business description and service listings written for how people actually search
- Upload of up to 10 branded images, correctly sized and named
- A practical review strategy: how to ask, when to ask, and how to respond
Timeline
3 to 5 business days. Google verification, if your profile is new, can add time on Google’s side.
What to expect
Local ranking responds faster than general SEO. Profile changes are usually reflected within days, and movement in the local pack typically shows within 2 to 4 weeks. Competition in your specific town and category determines how far you move.
Reviews are the part that keeps working after we finish. A complete profile with 40 reviews outranks a complete profile with 4, and that gap is yours to close.
Pairs naturally with the SEO Starter Pack if your website also needs work, since local and organic rankings reinforce each other.
Reviews
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