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Fractional CRO leadership. AI-enabled execution.
Make revenue
more predictable.
In 90 days.
RevenueOS aligns your channels, accounts and sales team around one commercial plan, then puts AI to work on execution.
YOUR CHANNELS. ONE REVENUE SYSTEM.
Free. 30 minutes with Alex Grukhal.
$5-50M revenue / 5-50 sales reps
Who we work with
Grow across the channels that matter.
For CEOs, owners, Presidents and Commercial Directors who need tighter commercial execution across established channels and new markets.
FMCG & Consumer
Packaged Goods
Connect retail, distributors, trade partnerships, DTC and e-commerce. Align demand planning with commercial priorities. Track sell-in, sell-out and account performance against the same growth plan.
Pharmaceuticals,
Animal Health & OTC
Strengthen distributor coverage, territory execution and launch coordination. Equip commercial teams with clearer priorities, consistent reporting and AI-assisted practice for HCP and veterinarian conversations.
The revenue leak problem
Close the gaps between
the plan and the sale.
FMCG units in Western Europe sold on promotion, while total unit growth slows.
NIQ / State of Price and Promo / 2026Median monthly national sales forecast error across 600 companies, measured using MAPE.
APQC / Forecast error benchmark / 2026Of the sales workweek spent manually entering data, according to surveyed representatives.
Salesforce / State of Sales, p. 8 / 2026RevenueOS connects these gaps to an owner, an action and a weekly operating review.
The RevenueOS method
One revenue plan.
Four operating disciplines.
Define the buyer and the economics.
Identify the target consumer and priority accounts. Set revenue targets, margin requirements and a performance baseline.
Architect the channel mix.
Define the roles of retail, DTC, e-commerce, distributors and trade partnerships. Set account, territory and launch priorities.
Instrument execution.
Connect pipeline, sales activity, sell-in, sell-out and forecasting. Align sales, marketing and trade around one weekly review.
Automate the repeatable work.
Apply AI to forecasting support, demand planning and follow-ups. Keep judgment, negotiation and relationships with your team.
Capabilities
CRM and ERP connections / Commercial dashboards / Workflow automation / AI-assisted forecasting and demand planning / AI Sales Practice
Five solutions
Capture demand.
Recover pipeline.
Expand accounts.
Revenue Capture
Turn inquiries from distributors, trade partners, DTC and e-commerce into qualified sales opportunities through clear routing and timely response.
MEASURE / Response time, inquiry-to-opportunity rate
Revenue Recovery
Bring stalled quotations, missed follow-ups and inactive opportunities back to the attention of the responsible salesperson.
MEASURE / Quote-to-order rate, recovered pipeline value
Revenue Expansion
Grow existing accounts through stronger reorder activity, broader assortments and additional retail and distributor coverage.
MEASURE / Account growth, reorder rate, distribution points
Sales Acceleration
Give representatives more time to sell and prepare teams to execute product launches faster.
MEASURE / Selling time per rep, launch ramp time
AI Sales Practice: Reps rehearse buyer, distributor, HCP and veterinarian conversations against AI, with weekly scoring to guide coaching.
Revenue Intelligence
Connect sales, account and territory data so leaders can see forecast changes and act on missed commitments.
MEASURE / Forecast accuracy, overdue actions
Oleksandr (Alex) Grukhal / Founder & Fractional CRO
Leadership
Commercial leadership with P&L accountability.
Oleksandr (Alex) Grukhal
Founder & Fractional CRO
Alex brings 15+ years owning the full revenue lifecycle across consumer products, animal health, food processing and technology, including full P&L accountability as CEO.
His experience spans demand generation, retail and DTC sales, e-commerce, trade partnerships and revenue operations. He has recruited, trained and KPI-managed direct and regional sales teams, launched omnichannel programs, opened new markets and retail doors, and defended the numbers before owners and boards.
His operating model: define the target consumer, architect the channel mix, instrument every stage with data, and align sales, marketing and trade around one set of numbers. Automate work that does not require human judgment.
Leadership track record over the last 8 years
Revenue growth
Profitability
ROI on a $2.3M budget
Online sales in 6 months
Market share through regional expansion
Engagement model
Start with a diagnostic.
Build toward an operating system.
01 / Preview
Revenue Diagnostic
30 minutes with Alex
A 30-minute conversation with Alex to examine your commercial priorities, identify where execution breaks down and determine whether a Proof Sprint is the right next step.
02 / Proof Sprint
Proof Sprint
30 days
Address one defined commercial problem. Establish the baseline, test a focused intervention and review the evidence against agreed success criteria.
03 / Implementation
Implementation
Implementation
Put the approved operating model into practice. Connect agreed systems, establish accountabilities and reporting, and deploy the workflows your team will use.
04 / Managed Optimization
Managed RevenueOS
Per month
Fractional CRO leadership supported by an AI execution layer. Maintain the commercial cadence, review channel and team performance, and prioritize ongoing improvements.
Questions
Before we work together.
What is RevenueOS?
RevenueOS combines fractional CRO leadership with an AI execution layer. It brings commercial priorities, channel strategy, team accountability and repeatable workflows into one operating model.
What should change in the first 90 days?
Days 1-14: commercial baseline and diagnostic.Days 15-45: Proof Sprint on one priority problem.Days 46-90: weekly revenue review, dashboards and agreed workflows live.
Do we need to replace our CRM or ERP?
No. The starting point is your existing environment. We assess its data and connection options, then define the changes needed to support the agreed operating model.
Does RevenueOS replace our sales leadership?
The role is agreed at the outset. Alex can provide fractional CRO leadership or work alongside your Commercial Director and management team, with clear responsibilities and decision rights.
How does this work for pharmaceutical companies?
Commercial workflows, reporting and practice scenarios work within your promotional review process. Your designated reviewers retain approval of promotional content and external communications.
Can we start with the Proof Sprint?
Yes. The Revenue Diagnostic establishes whether a focused, 30-day Sprint is appropriate and which problem it should address.
Are the leadership figures guaranteed outcomes?
Leadership track record reflects prior roles; outcomes depend on the agreed scope and business conditions and are not guaranteed.
Your next 90 days
Put your next 90 days
behind one revenue plan.
Bring your channel priorities, pipeline concerns and commercial targets. Start with a focused conversation about what needs to change.
Book a Revenue Opportunity Review