Most small business ad accounts are not losing money because the platform is broken. They are losing money because nobody has looked at the search terms report in three months, the campaign is still bidding on broad match, and the conversion tracking was never set up correctly.
This is a managed service. You are not buying software or a dashboard. You are buying someone who logs in every week and moves the numbers in the right direction.
What is included
- Campaign setup from scratch, or a full audit and rebuild of what you already have
- 2 to 3 ad groups, A/B tested ad copy, and retargeting where it makes sense
- Keyword and audience research specific to your market and service area
- Weekly optimization: search terms, bids, negatives, budget reallocation
- Monthly performance report showing spend, cost per lead and return on ad spend
What is not included
Ad budget. You pay Google or Meta directly, which means you keep full ownership of the account and can see exactly where every dollar went. Agencies that bundle ad spend into their fee are hiding their margin inside your media budget.
Timeline
Setup within 5 business days. Weekly updates from there.
Honest note on results
Paid search produces data immediately but rarely produces profit in month one. The first 30 days are about finding which keywords and audiences convert, which means some of that spend buys information rather than customers. Accounts usually stabilize in month two and improve from there.
If you want traffic that does not carry a monthly ad bill, the SEO Starter Pack is the slower but cheaper route. Most clients run both, using ads for immediate leads while organic builds.
One thing to sort out before spending on ads: if calls and form fills are already going unanswered, more of them will not help. Maya answers every one.
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